Chiropractic Growth Assessment

Step 1 of 5

Section 1 of 5

Tell us about your practice

Basic information to give your assessment the right context. This helps us benchmark your practice accurately.

Your Name *

Practice Name *

Email Address *

Phone Number

City / State where you practice *

How long has your practice been open? *

How many chiropractors work in your practice? *

Just me

2 DCs

3 or more

Total team size including front desk and support staff

1–2 people

3–5 people

6–10 people

11+ people

Roughly how many active patient visits per week? *

What practice management software do you use?

What is your primary patient type? (Select all that apply)

Cash pay / out-of-pocket

Insurance-based

Personal Injury (PI)

Workers' Comp

Section 2 of 5

New patients & lead follow-up

This section reveals the most common — and most costly — gaps in chiropractic practice growth. Be honest: these answers directly shape your assessment results.

Approximately how many new patient inquiries do you receive per month? *

Where do most of your new patients come from? (Select all that apply)

Word of mouth / referrals

Google search / Google Maps

Social media (Facebook, Instagram)

Paid ads (Google/Facebook)

Doctor / medical referrals

Website contact form

When a new patient inquiry comes in — how quickly is it typically responded to? *

Within minutes — we respond almost immediately

Within a few hours — same day, when we get a chance

Next business day — we get to it when we can

Inconsistent — it depends on who's at the front desk

After-hours inquiries often go unanswered until the next morning

When a prospective patient doesn't schedule, do you have a structured follow-up process? *

Yes — we have a formal follow-up system (calls, texts, emails)

Informal — depends on the front desk person that day

We try once maybe — if they don't call back, we move on

No follow-up — if they want to book, they'll call back

Are appointment reminders sent before scheduled visits? *

Yes — automated texts/emails go out automatically

Manual phone calls — front desk calls patients

Sometimes — when we remember or have time

Not really — patients are expected to remember

What is your approximate no-show / cancellation rate?

Do you actively request Google reviews from patients? *

Yes — automated review requests go out after visits

Yes — we ask manually at the front desk or verbally

Occasionally — not consistently

Not really — reviews come in on their own

Section 3 of 5

Patient retention & reactivation

Existing patients are the highest-ROI growth opportunity in most practices. These questions reveal how much is currently being left on the table.

How do you define a "lapsed" or inactive patient at your practice? *

No visit in 30–60 days (when they were on a regular care plan)

No visit in 3–6 months

No visit in 6+ months

We don't have a formal definition

Roughly how many lapsed patients are in your database right now?

Do you run any reactivation campaigns to bring lapsed patients back? *

Yes — regularly (monthly or quarterly campaigns)

Occasionally — we've done it but not consistently

Tried it — didn't see much response

No — we don't do reactivation outreach

When a patient completes their care plan, what happens next? *

We transition them to a wellness/maintenance plan consistently

We sometimes offer maintenance — depends on the patient

They're discharged — we tell them to come back if pain returns

Inconsistent — no standard process for this

Does your practice communicate with patients between visits? (Select all that apply) *

Email newsletter

Text check-ins

Social media posts

Birthday messages

We don't communicate between visits

On a scale of 1–10, how would you rate your practice's current patient retention? *

Poor — patients leave early Excellent — very sticky

Section 4 of 5

Operations & team efficiency

This section identifies where your team's time is going and where manual work could be systematized — freeing up hours every week.

Which tasks does your front desk spend the most time on each day? (Select all that apply)

Answering phone calls

Scheduling / rescheduling

Collecting payments / billing

Chasing insurance claims

Confirming appointments manually

New patient intake / paperwork

How does new patient intake currently work? *

Digital forms completed online before the visit

Paper forms filled out in the office on arrival

iPad / tablet in the waiting room

Mix of paper and digital — inconsistent

Do you have documented Standard Operating Procedures (SOPs) for your team? *

Yes — written SOPs that the team actually follows

Partially — some things are documented, most aren't

It's mostly in people's heads — we train verbally

No formal SOPs — everyone does their own thing

How are online booking and scheduling handled? *

Online booking is live on our website — patients self-schedule

Phone calls only — front desk books everything manually

Both online and phone

Website form request — we then call them back to book

What tools do you currently use for marketing or patient communication? (Select all that apply)

Email marketing (Mailchimp, etc.)

Text messaging platform

Social media scheduler

CRM / patient tracking

None of these

On a scale of 1–10, how efficiently does your practice run day-to-day? *

Chaotic / inconsistent Runs like clockwork

What takes up too much of your or your team's time that you wish could be simplified or automated?

Be specific — this is one of the most valuable questions in the assessment.

Section 5 of 5

Your goals & biggest priorities

The last section. These answers help us prioritise our recommendations based on what actually matters to you right now.

What is the single biggest challenge your practice is facing right now? *

Not enough new patients coming in

Patients not staying through their full care plan

Staff and front desk overwhelmed — too much manual work

Revenue is plateauing despite a full schedule

Practice is too dependent on me — I can't step away

High no-show / cancellation rate hurting the schedule

In the next 12 months, what would "success" look like? (Select your top 2–3)

More new patients per month

Higher patient retention

Significantly fewer no-shows

Less time on admin / paperwork

More predictable monthly revenue

Practice that runs without me in every detail

Have you invested in systems, software, or consulting to improve practice operations before? *

Yes — and it was worth it

Yes — mixed results, some things worked, some didn't

Yes — disappointing — didn't deliver what was promised

No — this is a first

If we identified 3–5 practical improvements — would you be open to discussing implementation?

Yes — absolutely open to it

Maybe — depends on what it involves and the cost

For now, just the assessment report — I'll take it from there

Anything else you want us to know before we prepare your assessment?

The more context you give here, the more specific and useful your assessment will be.

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Assessment received.

Thank you for completing the Chiropractic Growth Assessment. A confirmation has been sent to your email address.

We'll review your answers and prepare your personalised growth assessment report. You'll receive it within 24 hours.

Your report will identify the specific operational gaps, missed revenue opportunities, and practical improvements most relevant to your practice — based on exactly what you've shared here.